Compare
PRM software vs a co-selling platform
PRM software runs partner portals and enablement. A co-selling platform runs the joint pipeline between you and your partners. Here is which one your program needs.
Definitions
PRM software
Runs the partner side of a channel.
Portals, onboarding, training, deal registration and incentive programs for many resellers at once.
Co-selling platform
Runs the pipeline you share with partners.
Who to invest in, referrals both ways, joint events and the pipeline it all produces.
What each one is built for.
| Need | PRM software | Co-selling platform |
|---|---|---|
| Partner portal, onboarding and training | ||
| Deal registration and MDF workflows | ||
| Partners ranked on overlap, fit and readiness | ||
| Referrals tracked in both directions | ||
| Partners refer through a link, no login | ||
| Joint event fit before the budget moves | ||
| Won revenue counted from referrals |
Choose PRM software if you run a large reseller channel that needs a portal, training and incentive programs.
Choose a co-selling platform if your growth comes from selling together with strategic partners and you need to prove what they return.
FAQ
What is PRM software?
Partner relationship management software runs the partner side of a channel: portals, onboarding, training, deal registration and incentive programs.
What is a co-selling platform?
Software for selling together with partners: deciding which partners to invest in, exchanging referrals both ways, backing joint events and measuring the pipeline that results.
Can we use both?
Yes. A large reseller channel often needs a PRM portal; the co-selling work between your team and strategic partners is what Coselly is built for.
See it run on your own partners.
A 30-minute walkthrough on your program, then your workspace set up with you.